I am pretty sure you have all thought it, or said it when we hear someone on the radio? That boring, uninteresting, monotone bloke from the Association of Blah de Blah?
I know I have! More than once! But is it the Radio Stations fault? Have they sourced the right person? Is that person the right person for the interview?
Or is it us PR people getting it all wrong… Probably!
We all know Joe Bloggs, Marketing Manager of Blah de Blah is probably the most knowledgeable person to talk on the subject - but we all know he's is perhaps not going to be the most effective. Plus, they inevitably suffer from (forgive the phrase) Brand Tourettes, Frankly, most are about as exciting as watching paint dry in a dark room!
Sadly, we sometimes can't blame the interviewee but the subject they are talking about. I don’t mean don’t talk about it but…
MAKE YOUR INTERVIEW INTERESTING TO THE LISTENER - NOT WHAT YOU WANT TO ACHIEVE FOR THE BRAND
Advice is always available - gather consultancy, ask the experts and choose wisely!
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