#BroadcastPRBunny 2015
As a company, the Relations Group consists of some brilliantly creative and fun, PR people. We needed to devise a way to show this creativity whilst reminding PR agencies in the UK that we are here!
As a company, we have spent many years promoting brands across radio, TV and online - but aside from a few long running adverts in trade press, we haven't fully used this creativity to promote ourselves.
That all changed last Christmas with the #ShamelessSanta campaign, followed in January by our #BlueMonday stunt.
The next logical time to create a fun campaign was Easter - and the #BroadcastPRBunny was born.
How it worked:
Phase 1
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| Richmond Towers |
The team devised a well structured two days of delivering Easter cakes to selected PR agencies in London. A giant, lovable bunny was drafted to pop in to the reception, with a member of the Relations Team, to deliver a shareable cake (or two) to certain contacts identified by the team. Whilst delivering a cake, the bunny had 'cuddles' and a picture for some Social Media sharing.
As always, the team and agencies were happy to oblige and the results were obvious!
The team, armed with 4G, tweeted the pictures immediately to twitter under the hashtag - whilst agencies really got involved for some selfie fun with the bunny!
Phase 2
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| Competition Image |
An ongoing, pinned retweet and win post was available on Twitter for each individual in the agencies to have the chance to win prizes of their own. These include a star prize of £150 in experience vouchers and several bottles of Champers - all which will be delivered to their offices after Easter.
Why did we do it?
The Relations Group work in partnership with PR agencies all over the country, offering free consultation as specialists in Broadcast PR and then offering excellent, effective campaigns for the agency's clients. We wanted to show, as with all of our campaigns, that we have the ability to tap into excellent creativity, dedicated hard working teams and deliver cross platform results.
Did it work? We think so! If nothing else, everyone seemed to have a really good time and it was a great way to enter into the Bank Holiday weekend.
A massive THANK YOU to all of the agencies who kindly accepted our bunny this Easter!
