Which Brands Eclipsed the Others this Morning?

The #Eclipse2015 has been utilised to the max today, not least by people (like us) sharing awful statuses recommending a certain track by Bonnie Tyler. 

But, in the midst of all the chat were a couple of favourite biscuits - sorry "biscuit and cake?" brands. 



Firstly, #JaffaCakes made what appears to be an unplanned mark on the Twitter world as, once seen, we all reminisced about this amazingly retro advert...

But it appears this was simply 'random fandom' as their twitter feed is not referencing PR activity as we would all expect - a just very lucky social media coop by the orangy snack!  

But, the GOLD MARKETING campaign and the OWNERS of #ECLIPSE2015 from a brand perspective definitely goes to...



...who have clearly not only spent a LOT of time and MONEY on this campaign but clearly have been in planning for weeks to develop one of the most amazing real-time campaigns of recent times. Here is a few pics to show the power of the work that they undertook to take ownership of this rare event...




Live advert timed beautifully to the affects of the #Eclipse2015 in London












Flash cover of The Sun depicting the Oreo Eclipse image!