Take Your Content Marketing Mobile

As the digital revolution appears to be making more and more strides forward, some of us are starting to feel like we are left behind. The traditional press release, cutting in the nationals or interview on the BBC, is now only a small fry in a sea of enhanced coverage that is starting to demand more ROI than ever. So, how do we keep up?

Nobody has a definitive answer, but one thing we do know is; keep informed, stay creative, (excuse the cliché…) think outside the box, but more importantly, spread your network of people that can make these things happen.

Being mobile…

93% of the UK population in 2014 was using a mobile phone on a daily basis. 73% of those had access to a 4G network – anyone who lives in the country like me will know, this is usually a lot faster than your home broadband! 47% of the people with a phone use social marketing sites and 35% utilised their mobile to keep abreast of news. A huge shift in the way everyone is consuming.

What content do you have at your disposal?

Images

• Infographics are a great way to sex up your research and really enhance your story. Whether you are looking for placement on the Independent online, or looking for targeted shares on twitter – this will make it visually more sassy.
• Basic campaign imagery – Don’t make it an ad. Make it lifestyle, make it real to the story/your brand and allow the editors to put text to it.
• Check the size; If you are marketing for twitter - make your content stream friendly - a consumer will only click an image to enlarge less than 10% of the time!

Videos

1.3 billion people watch an average of 162 videos per month – surely we all need to tap in to that? The content of the video is key – but there are a few options available, even for the ‘driest’ of stories!

• Infographics can be animated to really bring your facts to life. Find a company that understands your needs. Voice it over to enhance the elements but VITALLY important; include ALL of the content in the animation. How many people do you see watching things on their phones on the train with no sound? Think of your audience and how they are consuming.
• Video News Release: Can really enhance a campaign message, especially if you have a credible spokespersons time. Being punchy, interesting, educating, factual ensures you keep your audiences attention. Why not use your facts and figures in an eye catching and engaging way.
• Vine: Why not create a small vine video to promote the longer video. Super twitter friendly!
• Embed your videos on social media - forget the links to YouTube. Monitor your views via the likes of Facebook!
• Don’t forget - LinkedIn is there for the professionals - video is not always for B2C projects!

Don’t forget though – make sure the videos are produced to suit all mobile or tablet formats. Use an expert for advice – don’t just assume!

There are more ways to mention to make the most of content marketing but I will always remember this little gem of a phrase: Does my campaign have…

“Scroll Stopping Content”?